Senior Performance and Demand Marketing Manager - Remote

Overview

The Senior Performance and Demand Marketing Manager at 1Password will lead the development and execution of marketing strategies focused on driving pipeline growth, customer acquisition, and revenue in enterprise segments.

In Short

• Lead multi-channel marketing campaigns for enterprise pipeline growth.
• Oversee performance marketing channels online and offline.
• Collaborate with cross-functional teams to deliver measurable impact.
• Develop strategies addressing regional differences in customer behavior.
• Manage performance marketing budgets and reporting.
• Analyze campaign performance to drive optimizations.
• Implement Account Based Marketing strategies.
• Funnel optimization from awareness to conversion.
• Engage with sales and product marketing teams for alignment.
• Contribute to a remote-first company culture.

Requirements

• 7+ years of experience in B2B marketing.
• Proven success in developing multi-channel marketing campaigns.
• Deep understanding of enterprise customer segments.
• Experience in international B2B marketing.
• Expertise in digital advertising platforms and CRM tools.
• Strong analytical skills with proficiency in reporting tools.
• Excellent communication and stakeholder management skills.

Benefits

• Generous PTO policy and wellness days.
• Company equity for all full-time employees.
• Retirement matching program.
• Paid volunteer days.
• Employee-led inclusion programs.