Vice President of Marketing Growth - Remote

Overview

The Vice President of Growth will lead customer acquisition, conversion, and retention strategies across Europe for a leading online pet platform.

In Short

• Lead the digital acquisition and retention efforts.
• Oversee performance marketing, CRM, and offline marketing strategies.
• Manage a multidisciplinary team to achieve scalable customer growth.
• Collaborate across functions to align on commercial goals.
• Utilize data-driven insights for decision-making.
• Drive operational excellence and automation in campaign management.
• Shape personalized communication strategies to maximize customer lifetime value.
• Inspire and develop high-performing teams.
• Focus on CAC efficiency and quality traffic.
• Implement a hybrid work setup with 60% in-office and 40% remote.

Requirements

• 10+ years in digital growth, CRM, or campaign operations.
• Experience in e-commerce or subscription-driven businesses.
• Proven track record in scaling acquisition and retention efforts.
• Strong leadership and team management skills.
• Analytical mindset with knowledge of CAC and CLV.
• Ability to drive continuous improvement and set long-term vision.

Benefits

• 20% discount in the zooplus shop.
• Internal and external training opportunities.
• Team events to foster collaboration.
• 28 vacation days plus additional days off.
• Corporate gym membership rates.
• Company mobile phone for work and personal use.