Growth Marketing Manager (App) - Remote

Overview

ZOE is seeking a Growth Marketing Manager to drive the growth of their app through data-driven performance marketing strategies. This role involves experimenting, learning quickly, and iterating on bold ideas to achieve measurable results.

In Short

• Design, launch, and optimize web-based landing pages and app campaigns.
• Own performance metrics like CAC, LTV, CPI, and ROAS.
• Run rapid experimentation across channels and creatives.
• Collaborate with creative teams to develop performance-driven ads.
• Dive deep into attribution and analytics platforms.
• Manage budgets and make data-backed decisions.
• Stay updated with channel tools and growth hacks.

Requirements

• 2–4+ years of experience in app growth or performance marketing.
• Proven track record of scaling ROI-driven campaigns.
• Highly analytical skills with data sets and budget allocation.
• Fast operator with a results-driven approach.
• Creative thinker with experience in performance creatives.
• Experience across platforms like Meta and SDK networks.
• Hands-on and autonomous in strategy and execution.
• Resilient and resourceful in solving technical issues.

Benefits

• Opportunity to make a meaningful impact on health.
• Work in a dynamic and innovative environment.
• Collaborate with leading scientists and experts.
• Autonomy in managing campaigns and budgets.
• Be part of a mission-driven company focused on nutrition.