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Director, Field Marketing - Remote

Posted 2 days ago
Marketing
Full Time
USA
$150,000 - $200,000/year

Overview

Zeta Global is seeking a dynamic and results-driven Director, Field Marketing to join our CRM team. This role is critical in bridging the gap between corporate marketing initiatives and sales strategies.

In Short

  • Develop and implement regional marketing strategies tailored to local market dynamics.
  • Plan and execute targeted marketing campaigns, including events and digital marketing efforts.
  • Organize and manage field events such as roadshows and executive dinners.
  • Partner with sales leadership to understand enterprise goals and marketing needs.
  • Track and report on key performance indicators (KPIs).
  • Identify a cadence of investments focused on positive ROI.
  • Work with alliance partners to co-market events and campaigns.
  • Foster relationships with key partners to extend reach.
  • Ensure optimal allocation of resources to achieve objectives.
  • Drive engagement and attendance of Named Accounts to applicable events.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 8+ years of experience in Sales, field marketing, or demand generation.
  • Proven track record of successful marketing campaigns and events.
  • Strong understanding of B2B sales and marketing processes.
  • Proficiency in marketing tools like Marketo and HubSpot.
  • Excellent project management and organizational skills.

Benefits

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts and Virtual Wellness Classes
  • Pet Insurance
Zeta Global logo

Zeta Global

Zeta Global is a leading Data-Powered Marketing Cloud company, publicly traded on the NYSE under the ticker ZETA. Founded in 2007 by David A. Steinberg and John Sculley, the company is headquartered in New York City and operates globally. Zeta Global utilizes advanced artificial intelligence and a vast array of consumer signals to simplify sophisticated marketing for its enterprise clients. Through its Zeta Marketing Platform, the company empowers marketers to acquire, grow, and retain customers more effectively by personalizing consumer experiences across multiple channels. Zeta Global is committed to fostering a diverse and inclusive workplace culture, ensuring that all employees feel valued and supported.

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