Director, Field Marketing - Remote

Overview

Zeta Global is seeking a dynamic and results-driven Director, Field Marketing to join our CRM team. This role is critical in bridging the gap between corporate marketing initiatives and sales strategies.

In Short

• Develop and implement regional marketing strategies tailored to local market dynamics.
• Plan and execute targeted marketing campaigns, including events and digital marketing efforts.
• Organize and manage field events such as roadshows and executive dinners.
• Partner with sales leadership to understand enterprise goals and marketing needs.
• Track and report on key performance indicators (KPIs).
• Identify a cadence of investments focused on positive ROI.
• Work with alliance partners to co-market events and campaigns.
• Foster relationships with key partners to extend reach.
• Ensure optimal allocation of resources to achieve objectives.
• Drive engagement and attendance of Named Accounts to applicable events.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of experience in Sales, field marketing, or demand generation.
• Proven track record of successful marketing campaigns and events.
• Strong understanding of B2B sales and marketing processes.
• Proficiency in marketing tools like Marketo and HubSpot.
• Excellent project management and organizational skills.

Benefits

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts and Virtual Wellness Classes
• Pet Insurance