Email & SMS Marketing Specialist - Variable Contractor - Remote

Overview

An Email Marketing Specialist develops and executes campaigns to drive engagement and revenue across B2B and B2C audiences. They manage automation, segmentation, and A/B testing to optimize performance while ensuring compliance with regulations. Additionally, they maintain list hygiene and deliverability best practices.

In Short

• Conduct comprehensive email program audits to assess technical configuration, segmentation, automation workflows, deliverability, and overarching performance
• Analyze key performance indicators to identify areas for improvement
• Participate in scoping and effort estimation during the discovery phase to assess resource allocation, timeline feasibility, and project complexity
• Understand clients’ business objectives and make recommendations how email marketing can contribute to meet overarching project goals
• Develop and refine email marketing strategies that support lead generation, account-based marketing (ABM), and lifecycle nurturing for B2B clients
• Create and maintain email automations and targeted campaigns, aligning messaging with the sales funnel and business goals
• Compile bi-weekly performance reports, including analysis and optimization notes
• Monitor and optimize email deliverability, sender reputation, and inbox placement rates
• Collaborate with adjacent team members to develop and execute cross-channel strategies to improve marketing performance
• Present channel performance and strategic recommendations to internal and external stakeholders

Requirements

• Experience in email marketing for B2B and B2C audiences
• Strong understanding of automation, segmentation, and A/B testing
• Ability to analyze performance metrics and make data-driven decisions
• Excellent communication and collaboration skills
• Familiarity with email marketing platforms and tools
• Knowledge of compliance regulations related to email marketing
• Experience in developing marketing strategies
• Ability to manage multiple projects and deadlines
• Strong attention to detail and organizational skills
• Creative thinking and problem-solving abilities

Benefits

• Flexible working hours
• Opportunity to work with diverse clients
• Professional development opportunities
• Collaborative team environment
• Remote work options available