The VP, B2B Strategy will lead the strategic development of new business pitches to acquire B2B clients, showcasing Wpromote’s expertise in media and technology while driving long-term growth and measurable impact.

In Short

Lead strategic development of new business pitches for B2B clients.
Collaborate with leaders across various teams to refine go-to-market strategies.
Translate client business objectives into marketing KPIs.
Develop scalable strategies for existing B2B clients.
Create full-funnel media plans integrating awareness and performance objectives.
Establish high-impact, long-term strategies with clients.
Partner with product teams to develop B2B planning tools.
Monitor KPIs for B2B campaigns and optimize client success.
Provide thought leadership on the B2B landscape.
Lead agency transition from B2C to comprehensive B2B media planning.

Requirements

10+ years of experience in media agencies or as an in-house marketer.
Strong knowledge of B2B sales funnel and account-based marketing strategies.
Exceptional communication and presentation skills.
Analytical mindset with expertise in data insights.
Innovative perspective on media strategy.
Established relationships with media partners and Martech companies.
Visionary mindset with collaborative style.
Proven ability to lead client discussions.
Experience briefing media partners on B2B campaigns.
Expertise in managing Martech tools for B2B success.

Benefits

Remote-first culture.
Unlimited PTO.
Extended holiday break.
Flexible schedules.
100% paid parental leave.
401(k) matching.
Comprehensive insurance options.
Annual Class Pass credits.

WPROMOTE

Wpromote is a dynamic and rapidly growing digital marketing agency recognized as one of the best places to work by Ad Age and Glassdoor. With a commitment to fostering a diverse and inclusive work environment, Wpromote prioritizes employee well-being through flexible work arrangements, unlimited PTO, and comprehensive benefits. The company emphasizes collaboration and innovation, encouraging its team members to build strong client relationships while pursuing growth opportunities. With office hubs in major cities like Los Angeles, Chicago, and New York, Wpromote offers a supportive atmosphere for professional development and teamwork.

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