Senior Email Marketing Manager - Remote

Overview

Wistia is looking for a Senior Email Marketing Manager to own our email marketing strategy and program. In this role, you’ll be responsible for crafting thoughtful, high-impact email campaigns that nurture leads, engage customers, and drive meaningful business results. At Wistia, we leverage email as a way to communicate to both existing users (both free and paid) and leads in our database that have not yet created an account. Email helps us onboard new users, communicate new product updates, and provide valuable resources to help every member of our database on their video marketing journey.

In Short

• Develop and execute a comprehensive email strategy for customer acquisition and retention.
• Create personalized and targeted email campaigns using customer data.
• Build and manage automated email workflows for customer journeys.
• Collaborate with various teams to ensure messaging alignment.
• Monitor and report on key email performance metrics.
• Partner with teams to ensure efficient execution across email platforms.

Requirements

• 6+ years of experience in email marketing, preferably in B2B SaaS.
• Deep experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce).
• Strong analytical mindset for measuring impact and refining strategies.
• Excellent storytelling and messaging skills for crafting engaging emails.
• Detail-oriented project manager capable of juggling multiple priorities.

Benefits

• Competitive compensation package including stock options.
• 401k with 3% company contribution.
• Fully paid healthcare, dental, and vision insurance.
• Flexible working hours.
• 16 weeks paid parental leave.
• Unlimited PTO.
• Remote-first culture.
• Annual professional development stipend.
• New hire bonus for home office setup.