Senior Manager, Growth Marketing - Remote

Overview

Wistia is on a mission to make business more human with video. We help companies unlock the full potential of video marketing with intuitive software, engaging content, and powerful analytics. We’re looking for a Senior Manager, Growth Marketing to join our team and play a key role in driving customer acquisition and revenue growth.

In Short

• Develop and execute cohesive multi-channel full-funnel strategies targeting specific audiences aligned with company objectives for customer acquisition and revenue growth.
• Lead cross-functional marketing projects from ideation to launch, ensuring alignment with business goals, timelines, and budgets.
• Champion quality and connectivity, ensuring every customer touchpoint is connected and clearly articulates our value proposition and resonates with our target audience.
• Analyze customer data and buying behavior to uncover insights that fuel self-serve growth.
• Partner with the Product Growth team to develop and test marketing programs that complement planned growth experiments to improve self-serve conversion rates and increase volume going into those experiments.
• Collaborate with brand, content, creative, paid, lifecycle, and web teams to refine messaging, targeting and the user journey.
• Act as the central leader, aligning stakeholders across brand, product marketing, content, demand generation, and GTM stakeholders to facilitate collaboration and decision-making to create a shared vision and actionable roadmap.
• Take ownership of the projects you lead, tracking and sharing performance metrics across all participating teams to facilitate optimizations and improvements.

Requirements

• 7+ years of experience in B2B demand generation, growth marketing, campaign management or digital marketing, preferably in a SaaS environment.
• A data-driven mindset—you love digging into customer insights and making informed decisions.
• Experience working with product-led growth (PLG) models and optimizing self-serve funnels.
• A broad skill set in demand generation, spanning paid media, content, lifecycle marketing, and conversion optimization.
• A collaborative spirit—comfortable working across marketing, product, and sales teams to drive results.
• Strong analytical skills with proficiency in marketing analytics, attribution, and reporting tools.
• Excellent project management and communication skills.

Benefits

• A competitive compensation package that includes internal equity stock options.
• 401k with 3% company contribution, regardless of whether you contribute.
• Fully paid healthcare, dental, and vision insurance (family plans included).
• Pre-Tax FSA and Dependent Care Account.
• Flexible working hours – work at the times when you operate best, or set aside time for child and/or elderly care responsibilities during traditional “office hours”.
• 16 weeks paid parental leave for all new and expecting parents.
• Unlimited PTO (pretty common for people to take 4+ weeks off throughout the year).
• Remote-first culture (work from anywhere in the U.S.).
• Annual professional development stipend (courses, conferences, and more).
• New hire bonus to enhance your home office setup.
• Pet insurance discount.