Wistia is on a mission to make business more human with video. We help companies unlock the full potential of video marketing with intuitive software, engaging content, and powerful analytics. We’re looking for a Senior Manager, Growth Marketing to join our team and play a key role in driving customer acquisition and revenue growth.

In Short

Develop and execute cohesive multi-channel full-funnel strategies targeting specific audiences aligned with company objectives for customer acquisition and revenue growth.
Lead cross-functional marketing projects from ideation to launch, ensuring alignment with business goals, timelines, and budgets.
Champion quality and connectivity, ensuring every customer touchpoint is connected and clearly articulates our value proposition and resonates with our target audience.
Analyze customer data and buying behavior to uncover insights that fuel self-serve growth.
Partner with the Product Growth team to develop and test marketing programs that complement planned growth experiments to improve self-serve conversion rates and increase volume going into those experiments.
Collaborate with brand, content, creative, paid, lifecycle, and web teams to refine messaging, targeting and the user journey.
Act as the central leader, aligning stakeholders across brand, product marketing, content, demand generation, and GTM stakeholders to facilitate collaboration and decision-making to create a shared vision and actionable roadmap.
Take ownership of the projects you lead, tracking and sharing performance metrics across all participating teams to facilitate optimizations and improvements.

Requirements

7+ years of experience in B2B demand generation, growth marketing, campaign management or digital marketing, preferably in a SaaS environment.
A data-driven mindset—you love digging into customer insights and making informed decisions.
Experience working with product-led growth (PLG) models and optimizing self-serve funnels.
A broad skill set in demand generation, spanning paid media, content, lifecycle marketing, and conversion optimization.
A collaborative spirit—comfortable working across marketing, product, and sales teams to drive results.
Strong analytical skills with proficiency in marketing analytics, attribution, and reporting tools.
Excellent project management and communication skills.

Benefits

A competitive compensation package that includes internal equity stock options.
401k with 3% company contribution, regardless of whether you contribute.
Fully paid healthcare, dental, and vision insurance (family plans included).
Pre-Tax FSA and Dependent Care Account.
Flexible working hours – work at the times when you operate best, or set aside time for child and/or elderly care responsibilities during traditional “office hours”.
16 weeks paid parental leave for all new and expecting parents.
Unlimited PTO (pretty common for people to take 4+ weeks off throughout the year).
Remote-first culture (work from anywhere in the U.S.).
Annual professional development stipend (courses, conferences, and more).
New hire bonus to enhance your home office setup.
Pet insurance discount.