Willy Wolle is a creative company founded by a couple, Sarah and Maximilian, based in Frankfurt, specializing in crochet. They produce complete crochet kits that include everything needed to get started, along with video tutorials, aiming to engage their primarily female audience through social media. The company encourages creativity and values the input of its team members, offering a flexible remote work environment where individuals can contribute ideas and content. Willy Wolle is dedicated to creating meaningful content rather than chasing fleeting trends, fostering a collaborative and enjoyable workplace.