Product Marketing Manager (Supplements & Wellness Products) - Remote

Overview

The Product Marketing Manager will lead cross-functional coordination and go-to-market execution for new product launches and feature releases at Willow, a telehealth company focused on personalized weight loss care.

In Short

• Develop and manage go-to-market strategies for new products.
• Translate product and business strategy into marketing plans.
• Partner with leadership to define positioning and messaging.
• Own cross-functional launch planning across various teams.
• Manage launch timelines and ensure alignment with readiness.
• Coordinate deliverables across marketing teams.
• Conduct market analysis and competitive research.
• Identify market opportunities and translate insights into recommendations.
• Track launch performance and conduct post-launch analysis.
• Support evaluation of new product ideas with market research.

Requirements

• 4-8+ years of experience in product marketing or growth marketing.
• Experience launching physical consumer products preferred.
• Experience in high-growth startups or fast-paced environments.
• Strong project management and organizational skills.
• Ability to translate complex ideas into clear messaging.
• Strong analytical thinking with market research experience.
• Excellent communication and collaboration skills.
• Ability to manage multiple launches simultaneously.
• Strategic thinker connecting product, brand, and growth.

Benefits

• Flexible hours with meetings in EST.
• Work wherever you choose.
• Fun and casual work environment.
• Employee engagement activities and virtual gatherings.
• Diverse, global team.