UGC Trend Hunter & Hook Strategist - Remote

Overview

As a UGC Trend Hunter & Hook Strategist at Welltech, you will be responsible for identifying content trends and creating compelling hooks that drive user engagement and performance in the health and fitness industry.

In Short

• Write actionable creative briefs for UGC.
• Bridge Content Production and UGC teams.
• Collaborate with creative producers on messaging and storytelling.
• Turn brainstorms into clear content plans.
• Manage UGC production and select creators.
• Research trends and analyze audience behavior.
• Provide bi-weekly social trend reports.
• Experiment with AI-powered creative tools.
• Oversee production with modern techniques.

Requirements

• Live inside TikTok and love platform-native content.
• Experience in the health & fitness space.
• Have been a creator with a strong portfolio.
• Understand the full production process.
• Balance creative instinct with performance rigor.

Benefits

• Culture that champions personal and professional growth.
• Empowered leadership at every role.
• Focus on meaningful outcomes.
• Be part of a movement for well-being.