Database Marketing Specialist - Remote

Overview

This position is for a Database Marketing Specialist who will oversee and optimize the user database, ensuring accurate campaign execution and delivering actionable audience insights.

In Short

• Manage and optimize user database operations.
• Track audience health metrics and report on campaign performance.
• Define and optimize communication frequency and playbooks.
• Collaborate with cross-functional teams to enhance campaign strategies.
• Monitor key performance metrics and recommend improvements.
• Ensure data integrity and optimal performance for campaigns.
• Propose campaign setup changes as needed.
• Develop and maintain audience insights.
• Support lifecycle marketing and CRM strategies.
• Align with the culture of well-being and work-life balance.

Requirements

• Bachelor's degree in Marketing, Data Analytics, Business, or related field.
• Experience in managing user databases and audience insights.
• Strong analytical and strategic mindset.
• Hands-on experience with marketing automation platforms (e.g., Braze).
• Proficiency in database management and audience segmentation.
• Understanding of communication best practices.
• Fluent English is mandatory.
• Experience with Python, Metabase, and Segment is a plus.
• Ability to work cross-functionally.
• One to two years of experience as a specialist.

Benefits

• Access to wellness programs and resources.
• Health, dental, and life insurance.
• Flexible work options including hybrid and remote.
• Home office stipend and monthly flexible work allowance.
• Paid time off including vacations and personal days.
• 100% paid parental leave.
• Career growth opportunities.
• Supportive and inclusive company culture.
• Commitment to employee well-being.
• Diversity and equity initiatives.