Senior Marketing Intelligence Officer - Remote

Overview

The Senior Marketing Intelligence Officer will lead our marketing data strategy by designing dashboards, producing insights, and enabling data-driven decisions. You’ll work cross-functionally with Performance, CRM, BI, and Regional Marketing teams to connect marketing activities to measurable business impact.

In Short

• Build, manage, and continuously improve real-time dashboards that track all core marketing KPIs across markets.
• Develop automated reporting frameworks to streamline performance updates for leadership, regional, and cross-functional teams.
• Forecast user growth, revenue impact, and campaign performance using historical trends and predictive models.
• Conduct brand health tracking, including awareness, consideration, NPS, and perception metrics across multiple regions.
• Lead primary research initiatives such as consumer surveys, focus groups, and sentiment analysis to inform strategic decisions.
• Compile secondary research and market intelligence from credible external sources to support positioning and expansion efforts.
• Collaborate with regional marketing leads to analyze country-specific campaign outcomes and localize optimization strategies.
• Design and own the marketing measurement framework that ties media investment to business outcomes.
• Work closely with CRM and Lifecycle Marketing to track funnel conversion rates, churn, reactivation, and LTV by cohort.
• Support performance marketing with audience segmentation, behavioral analytics, and channel attribution insights.

Requirements

• Experience in marketing intelligence and data analysis.
• Proficiency in dashboard creation and KPI tracking.
• Strong analytical skills with a focus on data-driven decision-making.
• Experience with statistical methodologies and predictive modeling.
• Excellent communication skills for cross-functional collaboration.

Benefits

• Opportunity to work with a leading event ticketing platform.
• Impactful role in shaping marketing strategies.
• Collaborative work environment with cross-functional teams.