Director of Marketing - Remote

Overview

Vital.io is seeking a Director and Head of Marketing who will be the marketing pillar that Vital is building around, focusing on lead generation and brand strategy.

In Short

• Define overall marketing strategy and goals with leadership.
• Lead and mentor the marketing team.
• Build a consolidated go-to-market motion with other departments.
• Drive daily execution of marketing initiatives.
• Utilize AI and tools for marketing automation.
• Spearhead demand generation campaigns.
• Develop and execute a strong brand strategy.
• Own the content strategy for marketing.
• Measure KPIs and optimize marketing activities.
• Collaborate with executives on new marketing experiments.

Requirements

• 8+ years of B2B Healthcare Marketing experience in SaaS or technology.
• Passionate about enhancing customer experience.
• Experience in a startup environment.
• Understanding of PLG strategy and marketing funnel stages.
• Proven expertise in multi-channel marketing programs.
• Strong analytical and creative skills.
• Hands-on experience with marketing tools like Salesforce and Google Analytics.
• Desire to understand and solve customer problems.
• Bachelor’s degree or equivalent experience required.

Benefits

• Opportunity to lead and shape a marketing team.
• Work in a dynamic startup environment.
• Engage in creative marketing initiatives.
• Collaborate with executive leadership.