App Store Optimization Specialist - Remote

Overview

The App Store Optimization Specialist will be responsible for optimizing app store listings to enhance visibility and improve conversion rates for mobile applications, particularly in the education technology sector.

In Short

• Optimize app store listings to improve rankings and performance.
• Conduct keyword research and competitive analysis.
• Develop and test app metadata for visibility.
• Manage app screenshots and icons for user engagement.
• Collaborate with marketing and product teams.
• Monitor app store algorithm updates and trends.
• Analyze user behavior and A/B test results.
• Work with content teams on app descriptions.
• Track and report key performance metrics.

Requirements

• 4+ years of experience in ASO for mobile apps.
• Strong knowledge of app store algorithms and best practices.
• Experience with ASO tools like AppTweak or Sensor Tower.
• Ability to analyze performance data.
• Familiarity with A/B testing and mobile marketing analytics.
• Basic understanding of SEO principles.
• Strong copywriting skills for metadata optimization.
• Experience working with cross-functional teams.

Benefits

• Competitive salary and benefits.
• Opportunity to work in a growing field.
• Collaborative work environment.
• Flexible working hours.
• Professional development opportunities.