Marketing Science Lead - Measurement & Attribution - Remote

Overview

As the Marketing Science Lead - Measurement & Attribution at Vio.com, you will architect and implement a unified measurement framework that enables precise budget allocation and marketing optimization.

In Short

• Design and implement a unified Multi-Touch Attribution (MTA) and incrementality framework.
• Implement Marketing Mix Modelling (MMM) approaches.
• Run systematic experiments to calibrate attribution models.
• Build experimental frameworks for continuous testing across marketing channels.
• Design frameworks to measure conversions across the customer journey.
• Develop infrastructure for clean data feeds for attribution analysis.
• Generate actionable insights for budget allocation decisions.

Requirements

• 6+ years of experience in attribution and measurement frameworks.
• Expert-level proficiency in Multi-Touch Attribution (MTA).
• Deep experience with Marketing Mix Modelling (MMM).
• Strong background in experimental design.
• Experience building post-view attribution infrastructure.
• Strong understanding of digital marketing channels.
• Experience leading measurement teams.

Benefits

• Opportunities for learning and growth.
• Great compensation package and benefits.
• Flexible time off and remote work options.
• Access to mental health support.
• Budget for home office setup.