Chief Marketing Officer - Remote

Overview

We are Vio.com - travel tech taken to the next level as we find innovative ways to save money for millions of customers a year, with savings of up to 45%. We discover exclusive accommodation deals and compare prices across all the top travel sites, so travelers can book the best option with ease. Our exceptional customer support team is available 24/7, which is reflected in our industry leading rating on Trustpilot.

In the last ten years, Vio.com has grown to approximately €1 billion GBV, 8X growth since 2018. We’ve delivered this consistent expansion while remaining bootstrapped and profitable, competing successfully against some of the most sophisticated customer acquisition machines in the world.

The mobile applications (iOS and Android) we launched in 2023 are already a big success, and we are aiming at 7M global app installs by the end of 2025, as we are beginning to build Vio.com as the brand for value-seeking travellers worldwide.

We are now at a stage in our growth where we are looking for a commercially focused, data-driven CMO to position Vio.com as a scalable, differentiated travel brand through a full-funnel marketing approach.

In Short

• Develop a distinct and compelling brand positioning beyond price-led differentiation.
• Build a long-term story telling framework to create emotional brand equity.
• Establish consistent brand assets and messaging that drive recognition and trust.
• Ensure alignment of brand voice, creative strategy, and execution across all channels.
• Work cross-functionally with product, UX and customer service teams to integrate brand-building into the end to end customer experience.
• Expand into upper-funnel and alternative channels e.g. video, social, sponsorships.
• Develop a multi-channel performance marketing approach that balances efficiency with long-term brand growth.
• Build a personalized, behavior-driven CRM strategy that increases retention and LTV.
• Define a comprehensive marketing measurement framework that integrates both short-term and long-term impact.
• Build and manage a high-performing brand, CRM, analytics, and paid media team.

Requirements

• Proven track record of delivering profitable growth in a marketing leadership role at a significant travel company or marketplace.
• Comfortable managing large marketing budgets and optimizing for ROI.
• Deep expertise in developing distinctive and effective consumer brands.
• Strong understanding of customer retention and lifecycle marketing.
• Commercially driven decision maker, focused on data and business impact.
• Confident working in a fast-paced, global, and cross-functional environment.
• Experience leading and scaling high-performing teams.
• A natural leader who brings energy, focus, and execution to the table.

Benefits

• Impact: Own the full global marketing function at a fast-scaling, profitable business.
• Growth: We’re growing rapidly and investing heavily in marketing.
• Autonomy: You’ll have the freedom and responsibility to build something world-class.
• Smart Team: Work alongside experienced operators, technologists, and travel veterans.
• Flexibility: Hybrid or remote options, depending on your location.
• A great compensation package, perks and benefits including significant stock appreciation rights.
• Flexible time off and a chance to work remotely.
• Access to free mental health support.