Product Marketing Manager - Remote

Overview

The Product Marketing Manager at Vanilla will drive the company's narrative, go-to-market strategy, and customer expansion efforts, focusing on positioning new product categories and enhancing sales enablement.

In Short

• Develop and refine Vanilla’s core narrative across audiences and segments
• Build and lead a world-class PMM team focused on ownership and execution
• Lead competitive intelligence & enablement programs to improve sales effectiveness
• Launch new products and capabilities that drive advisor adoption
• Develop content and collateral to support demand generation and expansion efforts
• Design and scale account-based expansion strategies and campaigns
• Partner closely with leadership to optimize customer acquisition costs

Requirements

• 5+ years of experience in Product Marketing focused on B2B software
• 2+ years of experience managing and leading high-performing teams
• Exceptional communication and storytelling skills
• Strong cross-functional collaboration experience, especially with sales teams
• Experience managing, aligning, and influencing C-level stakeholders
• Ability to work autonomously in a startup environment
• Strong analytical skills and a data-driven orientation
• Candidates must be legally authorized to work in the United States without the need for sponsorship now or in the future

Benefits

• Flexible paid time off policy and 10 company-wide paid holidays
• Parental leave, 4 weeks for all full-time employees and up to 12 weeks for birthing parents
• Medical, dental, and vision benefits coverage for employees and their families
• 401K eligibility after one month of employment
• Free estate planning documents
• Budget for learning & development and home office setup
• Paid parking or transit for hybrid and in office employees