Social Media Content Strategist - Remote

Overview

The Social Media Content Strategist will develop and execute a high-engagement content strategy across various social media platforms, focusing on skincare-related content.

In Short

• Develop, plan, and execute a high-engagement content strategy across Instagram, Facebook, TikTok & YouTube.
• Create captivating Reels, Stories & Carousels featuring skincare tips, product benefits, and user testimonials.
• Organize and oversee photoshoots, ensuring all creative assets are optimized for viral, evergreen, and shareable content.
• Engage with the community by responding to DMs, comments, and customer inquiries in a brand-aligned manner.
• Stay ahead of trends by researching viral skincare topics, hashtag strategies, and emerging content formats.
• Develop and maintain a monthly content calendar aligned with seasonal trends, product launches, and brand goals.
• Develop and provide monthly reports on social media performance, influencer and affiliate programme and creative advert performance for feedback and suggested improvements.
• Design high-converting PPC ad creatives for Google Ads, Meta Ads, and TikTok Ads, following AIDA principles and best industry practices.
• Continuously analyze ad performance metrics and optimize visuals and messaging for improved ROI.
• Collaborate with our media buying team to strategize and deliver high-performing ad creatives.
• Partner with the eCommerce manager to boost direct-to-consumer (DTC) sales through social engagement and email list growth strategies.
• Engage with dermatologists, skin care communities, influencers, and brand ambassadors to enhance brand awareness and credibility.
• Build and manage our brand affiliate programs to strengthen community presence and increase sales.

Requirements

• Proven experience in social media management and content strategy.
• Strong understanding of skincare products and trends.
• Experience with PPC advertising and performance analysis.
• Excellent communication and community engagement skills.
• Ability to work collaboratively with cross-functional teams.
• Creative mindset with a focus on high-quality content production.

Benefits

• Opportunity to work remotely.
• Flexible working hours.
• Engaging work environment with a focus on creativity.
• Professional development opportunities.