Senior Regional Marketing and Events Specialist - Remote

Overview

We are looking for a Sr. Regional Marketing and Events Specialist for our EMEA region to be responsible for planning, executing, analyzing, and optimizing all regional marketing activities across various channels to achieve pipeline goals. The primary goals of this position are to increase awareness and drive demand for Twist products and solutions within the EMEA Region. In pursuit of this goal, this person will be responsible for leading and managing demand generation and customer engagement efforts, including events and digital marketing, across multiple marketing channels and acting as a key liaison to sales, as well as partnering closely with Global Marketing counterparts.

In Short

• Develop a deep understanding of the target audiences, including pain points, spending profiles, key projects and initiatives, and competing solutions, in the region, as well as nuanced sub-regional differentiators.
• Align and customize global campaigns to fit regional needs.
• Coordinate and manage all regional events, including seminars, trade shows, networking events, and user group meetings, including planning, prepping, and follow-through in relation to trade show activities.
• Oversee ordering, inventory, and distribution of marketing supplies, gifts, and branded inventory.
• Track invoices and reconcile regional event budgets.
• Develop and lead regional digital marketing campaigns, including ABM activities.
• Measure ROI for all activities and analyze the marketing-to-sales funnel to identify areas for continual improvement.
• Build and maintain relationships with local sales teams, channel partners, and technology alliance partners.
• Coordinate with sales leadership to align regional priorities, set quarterly goals, gain commitment and support for marketing programs, and identify areas of pipeline opportunity and risk.
• Orchestrate and lead ongoing account check-ins/QBR’s with field sales to ensure account goals remain on track and support forecasting with marketing data.
• Provide proactive communication and presentations to sales and marketing executives and stakeholders.

Requirements

• Bachelor’s degree (BS/BA) in Life Sciences required.
• 2+ years’ experience in an Events Management role.
• Availability to travel at least 30% of the time.
• 5+ years previous experience in marketing management or program management administration.
• Excellent verbal and written communication skills.
• Able to multi-task, prioritize, and manage time effectively.

Benefits

• MBA preferred.
• MS/PhD preferred.