Director of Marketing (eCommerce) - Remote

Overview

Tumbler is looking for a world-class Director of Marketing to lead our customer acquisition, engagement, and retention efforts in a competitive e-commerce landscape. This role is leveraging paid and social media, conversion optimization, and lifecycle marketing to maximize growth and revenue.

In Short

• Oversee paid social media campaigns to drive acquisition and optimize cost-efficiency
• Manage performance-based influencer partnerships, ensuring measurable ROI from collaborations
• Develop and implement a data-driven, performance-first marketing strategy
• Own and optimize marketing KPIs, including CAC, ROAS, and CRO
• Lead all paid media efforts, including Google Ads, Meta Ads, and TikTok Ads
• Develop and execute email, SMS, and loyalty-based retention strategies
• Work cross-functionally with product, sales, and customer support
• Oversee the marketing budget and report on campaign effectiveness
• 8+ years of experience in digital and performance marketing
• Proven expertise in paid media strategy and CAC optimization

Requirements

• 8+ years of experience in digital and performance marketing
• Proven expertise in paid media strategy, CAC optimization, ROAS improvement
• Deep knowledge of Google Ads, Meta Ads, TikTok Ads
• Experience with A/B testing and marketing attribution modeling
• Strong analytical mindset with a focus on data-driven decision-making
• Experience with marketing automation and retention tools
• Excellent leadership, communication, and team-building skills

Benefits

• Fully remote position for candidates based in the United States
• Opportunities for personal growth and innovation
• Collaborative work environment
• Potential for travel for in-person collaboration