Senior Manager, Brand Campaigns - Remote

Overview

Toast is driven by building the all-in-one restaurant platform that helps restaurants operate their business, increase sales, engage guests, and keep employees happy. As the Senior Manager of Brand Campaigns at Toast, you will establish and lead our brand campaigns function, translating our brand strategy into impactful marketing initiatives that drive awareness and consideration.

In Short

• Lead end-to-end campaign execution, translating Toast's brand narrative into compelling marketing initiatives.
• Establish the campaign operational framework for planning, execution, measurement, and optimization.
• Develop and manage campaign budgets across channels.
• Collaborate with leadership to ensure campaign activations align with overall brand positioning.
• Direct cross-functional campaign teams, coordinating resources and timelines.
• Analyze campaign performance metrics and develop reporting frameworks.
• Build and refine testing methodology to improve campaign effectiveness.
• Present campaign results to leadership, demonstrating the business value of brand investment.

Requirements

• 8+ years of experience in brand marketing or campaign management.
• Experience building or scaling a brand marketing function, preferably in a B2B environment.
• Strong project management skills with demonstrated ability to lead complex initiatives.
• Data fluency with experience using analytics tools.
• Experience managing campaign budgets and resource allocation.
• Bachelor's degree in Marketing, Communications, or related field; MBA preferred.
• Exceptional communication skills with the ability to influence cross-functional partners.
• Experience with marketing technology platforms such as Marketo, Salesforce, Google Analytics.

Benefits

• Competitive compensation and benefits programs.
• Flexibility to meet changing needs.
• Opportunities for professional growth and development.