Performance Creative Strategist & Copywriter, Demand Generation - Remote

Overview

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

In Short

• Architect and scale Toast’s creative demand system.
• Design frameworks and content systems for measurable pipeline growth.
• Drive creative testing for demand generation channels.
• Oversee relationships with video production agencies.
• Shape demand narratives aligned with marketing strategies.
• Lead experimentation processes to optimize creative performance.
• Partner with cross-functional teams to evaluate creative impact.
• Build scalable systems for high-velocity experimentation.
• Develop a modular content approach to enhance output.
• Ensure continuity from ad creative to landing experience.

Requirements

• 5–8+ years in creative strategy or demand generation roles.
• Proven ability to drive measurable outcomes through experimentation.
• Experience with creative testing frameworks and modular content.
• Strong ability to interpret performance data into creative insights.
• Familiarity with AI-driven creative tools.
• Deep understanding of paid social and video platforms.
• Experience in a high-growth, multi-vertical environment.

Benefits

• Competitive compensation and benefits programs.
• Flexible work environment to meet changing needs.
• Access to AI tools to enhance performance.
• Inclusive and diverse workplace culture.