Regional Marketing Manager (Specialty) - Remote

Overview

The Sr. Regional Marketing Manager (Specialty) role oversees the marketing operations for Thrive’s emergency, specialty, and urgent care hospitals. This role collaborates with the brand, creative, communications, and digital marketing teams to implement marketing programs, demand generation campaigns, and local community and referral veterinarians outreach while coaching the hospitals on best marketing and advertising practices that support revenue and visits growth.

In Short

• Grow year-over-year emergency, specialty, and urgent care hospitals’ performance through effective marketing programs.
• Focus on vet relations and community outreach tactics targeting referring veterinarians.
• Utilize reports on B2B referrals to optimize referral business.
• Integrate new hospitals into Thrive’s marketing programs.
• Support the opening of new hospitals and implement growth plans.
• Assess hospital needs and deliver appropriate support.
• Operate local marketing efforts within budget.

Requirements

• 5+ years’ experience in field, regional and veterinary referral marketing.
• Knowledge of key marketing and omnichannel advertising principles.
• Strong analytical approach to evaluating attribution and campaign performance.
• Solution-oriented and able to troubleshoot.
• Experience with project management.
• Strong communication skills (written and verbal).
• Able to analyze work for improvements and incorporate feedback.
• Able to foster relationships with key stakeholders based on trust.
• Knowledge of veterinary industry is required.

Benefits

• Inclusive and diverse workplace culture.
• Opportunities for professional growth.
• Supportive team environment.