Lead SEM Manager - Remote

Overview

The Lead SEM Manager will own and scale high-impact search engine marketing campaigns to drive business growth, focusing on data-driven strategies across platforms like Google and Bing.

In Short

• Scale and optimize paid search programs across Google and Bing.
• Design and execute experiments to improve efficiency and reduce CAC.
• Analyze performance from click to conversion using attribution frameworks.
• Collaborate with teams to ensure accurate tracking and reporting.
• Work with creative partners to craft compelling ad copy.
• Surface insights from data to inform strategy.
• Continuously innovate SEM tactics and tools.

Requirements

• 7+ years in performance marketing with SEM expertise.
• Proven success in keyword strategy and ad testing.
• Strong analytical skills with proficiency in Excel and Google Analytics.
• Excellent communication and collaboration abilities.
• Experience with AI tools for data analysis.

Benefits

• Competitive compensation and stock options.
• Health, dental, vision, and disability coverages.
• Early Fridays (2 PM CST end time).
• Sabbatical program for tenured employees.
• 401k with match and unlimited PTO.
• Learning and development opportunities.