Digital Marketing Manager - Remote

Overview

The Digital Marketing Manager supports the development of in-platform paid media strategy and is responsible for execution, optimization, and overall campaign management.

In Short

• Act as subject matter expert for social and YouTube paid media campaigns.
• Support Sr. Digital Marketing Manager in setting media KPIs.
• Contribute to brainstorming and cross-department planning.
• Help develop and execute digital marketing plans for paid social platforms and YouTube.
• Manage timelines for planning and coordinate with Marketing, Project Management, and Creative.
• Optimize campaigns and test strategies to drive performance.
• Track spending and validate media partner invoices.
• Research the latest digital trends affecting digital marketing.
• Communicate needs with Ad Ops or other specialists.
• Keep the team informed of changes to social platform offerings.

Requirements

• Active usage and understanding of digital platforms.
• Strong understanding of Facebook Ads Manager and Google Ads.
• Familiarity with GA/GTM for campaign optimization.
• Data analysis and Excel proficiency.
• Excellent communication and presentation skills.
• Knowledge of organic platforms and paid amplification.
• Dependability, flexibility, and resourcefulness.
• Passion for continued learning and improvement.
• Understanding of community management tools is a plus.
• Facebook Blueprint and other social certifications are a plus.

Benefits

• Access to comprehensive medical, vision, and dental plans.
• 401k with match eligibility.
• Career advancement opportunities across brands.
• Focused learning and development resources.
• Empowering mentorship program.
• Continuous improvement training.
• Opportunities for community service and charitable contributions.