Digital Marketing Manager - Remote

Overview

New America is seeking a strategic, technically savvy Digital Marketing Manager to join its Central Communications team. This role will leverage digital analytics and strategic insights to help expand New America’s reach and impact across digital channels, with a focus on email newsletter project management.

In Short

• Lead the development and execution of a comprehensive analytics strategy across email, web, and social channels.
• Analyze key metrics and user behaviors using Google Analytics 4, Mailchimp, and native social analytics tools.
• Build and maintain dynamic dashboards and reports with actionable insights.
• Provide strategic oversight of the organization’s email marketing efforts.
• Oversee subscriber database health and growth strategies.
• Assist in internal analysis and evaluation of email marketing tools.
• Support project management and coordination across the communications team.
• Develop and deliver targeted trainings on Mailchimp and data-driven content strategy.
• Collaborate with communications staff and program teams.
• Stay abreast of analytics trends and best practices.

Requirements

• Minimum of five years of experience in digital communications or a related role.
• Experience managing email campaigns and subscriber databases via Mailchimp.
• Strong analytical skills and experience with digital analytics platforms.
• Strong written communication and collaboration skills.
• Excellent organizational and time-management skills.
• A self-starter with attention to detail.
• Knowledge of HTML and accessibility best practices for email design is a plus.
• Experience in policy communications or a think tank environment is a plus.

Benefits

• Health care, dental, and vision coverage.
• Generous retirement plan.
• Paid time off.
• Observes all federal holidays.
• Office-wide closure between Christmas and New Year’s Day.