Paid Media Specialist - Remote

Overview

We seek a data-driven Paid Media Specialist to join our growing Digital team. You’ll work closely with our Digital Marketing Managers to develop, execute, and optimize paid media campaigns that drive measurable results for B2B clients.

In Short

• Build and manage paid media campaigns via Google, LinkedIn, and Meta.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Monitor and analyze campaign performance, adjusting strategies based on insights.
• Run A/B tests on ad creative, landing pages, and audience segments.
• Ensure proper tracking and attribution with UTM parameters and Google Tag Manager.
• Collaborate with cross-functional teams to align paid media efforts.
• Build actionable performance reports and presentations for clients.
• Stay updated on paid media trends and recommend new strategies.

Requirements

• Strong background in managing paid media campaigns.
• Agency experience with B2B clients.
• Expertise in LinkedIn strategies and audience targeting.
• Proficient in analyzing performance metrics.
• Highly organized and detail-oriented.
• Clear communicator, comfortable presenting findings.
• Fluent in English and Spanish; additional languages are a bonus.
• Knowledge of Demandbase’s Ads product is a plus.

Benefits

• 15 observed holidays + 23 PTO days per year.
• Indefinite contract after a 6-month trial period.
• Permanent remote work + work from home stipend.
• Dedicated budget for professional development.
• Compensated onsite retreats at our Bilbao HQ.
• Join a dynamic, close-knit team.