Marketing Strategist - Remote

Overview

Superside is looking for a Marketing Strategist to help B2B SaaS brands—like Zapier—cut through the noise, drive demand, and own their enterprise positioning. We’re not just running campaigns; we’re building full-funnel strategies that blend performance marketing with bold brand storytelling.

In Short

• Build full-funnel marketing strategies that drive demand and long-term brand growth for B2B SaaS brands.
• Conduct audience research, competitive analysis, and data deep dives to sharpen targeting and messaging.
• Define channel strategies across LinkedIn, Google Ads, YouTube, X (Twitter), industry newsletters, and programmatic platforms.
• Craft messaging frameworks and creative recommendations that resonate with enterprise buyers.
• Partner with Creative, Project Management, and Customer Success teams to turn strategy into execution.
• Lead campaign planning, budgeting, and optimization to drive measurable results.
• Use AI-powered insights, automation, and A/B testing to enhance marketing performance.
• Analyze campaign data and deliver actionable recommendations that make an impact.
• Contribute to thought leadership, positioning Superside’s Marketing Strategy team as the go-to for B2B brands.

Requirements

• 5+ years of experience in marketing strategy, paid media, or brand positioning (SaaS, consulting, or agency experience preferred).
• Deep understanding of B2B marketing funnels—from demand creation to lead conversion.
• Proven expertise in multi-channel paid media (LinkedIn Ads, Google Ads, YouTube, and more).
• Experience developing brand strategies and messaging frameworks that help B2B brands stand out.
• Analytical mindset—you know how to turn data into strategy.
• Strong stakeholder management and presentation skills—you can align teams and sell ideas.
• A bias for action—this is a fast-moving, customer-facing role where impact matters.

Benefits

• Opportunity to shape marketing strategy at scale.
• Work with a creative and executional team.
• Fast-paced and dynamic work environment.
• Contribute to thought leadership in the B2B space.