Chief Marketing Officer (CMO) - Remote

Overview

As the Chief Marketing Officer (CMO), you will lead our marketing vision and strategy, driving the growth and global presence of our innovative consumer-focused DeFi product.

In Short

• Lead marketing vision and strategy for a DeFi automation platform.
• Drive growth and user acquisition through innovative marketing strategies.
• Develop a comprehensive B2C-focused marketing strategy.
• Manage user acquisition and engagement through data-driven campaigns.
• Establish brand identity focused on the trading community.
• Create engaging content that attracts and retains users.
• Build partnerships with KOLs and influencers in the crypto space.
• Execute promotional campaigns for token launches and community growth.
• Utilize analytics to optimize marketing efforts.
• Stay updated on market trends to remain competitive.

Requirements

• 10+ years in marketing, with 5+ years in crypto or blockchain.
• Experience in marketing for crypto exchanges or trading platforms.
• Deep understanding of crypto trading dynamics and token economics.
• Proven experience in executing token launches and promotions.
• Extensive experience with crypto influencers and community leaders.
• Expertise in creating engaging content for retail traders.
• Experience in building strategic partnerships in the DeFi space.
• Proficiency in data-driven decision-making for marketing.
• Experience in crisis management and communication.
• Start-up experience with creating zero-to-one marketing strategies.

Benefits

• Opportunity to shape the future of decentralized finance.
• Work with a well-capitalized company with strong backing.
• Lead innovative marketing campaigns in a fast-paced environment.
• Collaborate with top-tier professionals in the crypto industry.
• Access to resources to achieve ambitious marketing goals.
• Engage with a vibrant community of crypto enthusiasts.
• Be part of a cutting-edge DeFi automation platform.
• Opportunity for professional growth and development.
• Participate in shaping marketing strategies that resonate with users.
• Drive impactful marketing initiatives that elevate the brand.