Lead Data Analyst - Google - Remote

Overview

An overview paragraph about the job

In Short

• Lead the migration of analytics setups from Adobe Analytics to Google Analytics 360 and Google Analytics 4, ensuring a seamless transition with minimal data loss.
• Develop and execute detailed migration plans, including mapping of data layers, events, and variables from Adobe Analytics to Google Analytics.
• Design and deploy comprehensive tracking strategies using Google Tag Manager and Adobe Launch, ensuring accurate data capture and measurement across digital properties.
• Integrate Google Analytics 360 with existing data platforms such as Google Ads, Google BigQuery, and Adobe Audience Manager for holistic insights and reporting.
• Conduct gap analysis and provide recommendations to optimize analytics implementation and reporting post-migration.
• Collaborate with internal and external stakeholders, including Marketing, Product, and Development teams, to define KPIs and establish data requirements that align with business objectives.
• Create custom dashboards and reports to effectively communicate analytics findings to stakeholders, translating complex data into clear and actionable insights.
• Follow compliance guidelines for data governance standards and privacy regulations, such as GDPR and CCPA within analytics implementations.
• Troubleshoot and resolve any tracking issues or discrepancies that arise during and post-migration.
• Stay current with emerging analytics technologies and methodologies, providing thought leadership and recommendations for leveraging new capabilities.

Requirements

• 5+ years of experience in digital analytics, with strong expertise in both Adobe Analytics and Google Analytics 360/GA4.
• Proven track record of successfully migrating analytics setups from Adobe Analytics to Google Analytics, with hands-on experience in data mapping, implementation, and validation.
• Proficiency in using Google Tag Manager and Adobe Launch for implementing tracking solutions and managing tags.
• Experience with Adobe Audience Manager for cross-platform data integration and segmentation.
• Strong understanding of digital marketing concepts, including attribution, conversion tracking, and funnel analysis.
• Ability to manage complex data structures, troubleshoot tracking issues, and implement advanced analytics solutions.
• Knowledge of JavaScript, HTML, and CSS as they relate to tag implementation and analytics tracking.
• Strong problem-solving skills and the ability to communicate technical concepts to non-technical stakeholders.
• Client facing skills/experience preferred.
• Experience in using SQL or other query languages for extracting and manipulating data is a plus.

Benefits

• Professional Development and Mentorship.
• Hybrid work mode with remote friendly workplace.
• Health and Family Insurance.
• 40+ Leaves per year along with maternity & paternity leaves.
• Wellness, meditation and Counselling sessions.