Marketing Analyst - Remote

Overview

SOFTGAMES is currently looking for a strategic and results-driven Marketing Analyst (f/m/x) to strengthen our Analytics team. This role is crucial for optimizing our marketing spend and driving user acquisition growth across all channels.

In Short

• Lead performance analysis across key mobile channels to identify efficiency gaps.
• Develop and maintain predictive LTV models and own the strategy for SKAdNetwork.
• Partner with the Creative team to analyze asset performance.
• Design and oversee A/B tests for store pages and bid strategies.
• Own the development of dashboards that track real-time UA health.
• Conduct market segmentation and competitive analysis.
• Collaborate with Data Engineering to ensure data quality.
• Provide strategic recommendations to Marketing leadership.
• Mentor junior marketing analysts on best practices.

Requirements

• 5+ years of experience as a Marketing Analyst or Performance/Growth Analyst.
• Bachelor's degree in Marketing, Business, or a quantitative field.
• Advanced expertise in SQL for data manipulation.
• Deep understanding of mobile ad tech and digital marketing platforms.
• Proven mastery of data visualization tools.
• Strong understanding of statistical analysis and A/B testing.
• Ability to translate complex data into business insights.
• Excellent communication and collaboration skills.
• Fluent in written and spoken English.

Benefits

• Flexible working setup, either fully remote or on-site in Berlin.
• Flexible working hours with no crunch or overtime.
• Generous vacation policy.
• Home office allowance for productivity.
• Training opportunities for skill development.
• Modern office in Berlin for on-site work.
• Choice of MacBook Pro or Lenovo Laptop.
• Monthly meal allowances.
• Monthly grant for home office expenses.
• Company retreats for team building.