CRM Analytics Manager - Remote

Overview

We’re seeking a highly motivated and experienced CRM Analytics Manager to drive data-informed decisions across our ecommerce and marketing teams. This role is critical for optimizing lead engagement and business growth by leveraging Braze and in-house data.

In Short

• Design and execute A/B tests; analyze results and provide actionable recommendations.
• Develop and implement data-driven personalization strategies.
• Take ownership of existing Braze and site data reporting.
• Ensure data accuracy and consistency between Braze and Athena.
• Develop and maintain dashboards tracking key Braze and site metrics.
• Analyze Braze and in-house data; identify opportunities for improvement.

Requirements

• Bachelor's degree in a quantitative field or equivalent practical experience.
• 4+ years in marketing analytics, ideally focused on customer engagement, CRM or personalization.
• Strong SQL proficiency.
• Braze experience preferred.
• Experience with data warehousing solutions (e.g., Athena) required.
• Proficiency in data visualization tools (e.g., Tableau).
• Experience with statistical modeling and data mining.
• Experience designing and analyzing marketing experiments.
• Excellent analytical, communication, and problem-solving skills.

Benefits

• Flexible hybrid work model.
• Collaborative and innovative culture.
• Opportunities for professional growth.
• Commitment to diversity and inclusion.