Performance Marketing Specialist (Paid Ads) - Remote

Overview

We are seeking a results-driven Performance Marketing Specialist with proven experience managing paid campaigns targeting USA traffic, especially within casino and crypto verticals.

In Short

• Plan, launch, and optimize paid ad campaigns targeting USA traffic on Google Ads, Facebook Ads (with cloaking), TikTok Ads, and native ad networks.
• Implement and manage cloaking strategies to ensure campaign compliance and maximize performance in restricted verticals.
• Conduct A/B and multivariate testing on creatives, landing pages, and funnels to increase conversion rates.
• Manage campaign budgets, bids, and pacing to meet ROI and CPA targets.
• Use tracking tools (e.g., Voluum, Binom, RedTrack) for detailed performance monitoring and optimization.
• Analyze campaign data to identify profitable scaling opportunities specifically for US audiences.
• Collaborate with creative and analytics teams to develop high-converting ad assets.
• Stay updated on platform policies, competitor strategies, and industry trends relevant to USA traffic.
• Ensure full compliance with advertising regulations and platform rules.

Requirements

• Proven experience in performance marketing, specifically with paid ads.
• Expert knowledge of cloaking techniques.
• Strong analytical skills and experience with tracking tools.
• Ability to manage budgets and optimize campaigns effectively.
• Experience in A/B testing and multivariate testing.
• Familiarity with industry trends in the US market.
• Strong communication and collaboration skills.
• Detail-oriented with a focus on compliance and regulations.

Benefits

• Opportunity to work in a fast-growing company.
• Collaborative and innovative work environment.
• Access to advanced marketing tools and technologies.
• Potential for career advancement in the marketing field.