B2B Email Marketing Coordinator - Remote

Overview

The B2B Email Marketing Coordinator will be responsible for planning, executing, and optimizing email marketing campaigns targeted at our B2B audience consisting of retail partners, Advocates (brand ambassadors), players, and sponsored entities.

In Short

• Develop and execute B2B email campaigns to engage business partners.
• Manage email automation and funnels to nurture leads.
• Utilize email marketing platforms like BloomReach and MailChimp.
• Increase B2B communication frequency through strategic outreach.
• Ensure content accuracy and optimization with the creative team.
• Maintain creative content for various marketing materials.
• Create a strategic roadmap for email marketing efforts.
• Analyze and optimize performance based on KPIs.
• Collaborate with the marketing team on broader initiatives.
• Assist with go-to-market strategy for product launches.

Requirements

• 2+ years of experience in email marketing or related fields.
• Strong proficiency with email marketing platforms.
• Experience with drip campaigns and automated email funnels.
• Highly organized with attention to detail.
• Solid understanding of B2B marketing funnels.
• Familiarity with CRM tools.
• Analytical mindset for data interpretation.
• Strong written communication skills.

Benefits

• Collaborative work environment.
• Opportunity to work in a fast-growing industry.
• Engagement with a passionate community.
• Support for professional development.