Digital & AI Marketing Manager - Remote

Overview

As a Digital & AI Marketing Manager at Scoop, you will lead strategic marketing initiatives that drive revenue growth and market expansion in the climate tech space.

In Short

• Lead and execute key marketing initiatives in a B2B SaaS environment.
• Design customer journey automation campaigns using AI.
• Create and scale AI-powered content for customer engagement.
• Develop GTM growth campaigns in collaboration with sales and customer success.
• Manage customer communications and advocacy programs.
• Translate product updates into customer-centric communications.
• Plan and execute customer-facing webinars.
• Evaluate and adopt emerging AI marketing tools.
• Work in a fast-paced, dynamic team environment.
• Contribute to the company's growth and innovation in renewable energy.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Experience in growth or performance marketing in B2B SaaS.
• Ability to connect marketing initiatives to revenue growth.
• Interest or experience with AI tools like ChatGPT and HubSpot AI.
• Proficiency in analytics tools like HubSpot and GA4.
• Strong project management skills for overseeing webinars.
• Excellent written and verbal communication skills.
• Attention to detail for brand consistency.
• Ability to adapt in a startup setting.
• Strong interpersonal skills for cross-functional collaboration.

Benefits

• Competitive salary.
• Fully remote work from anywhere in Canada.
• Health, dental, and vision insurance.
• Health and wellness spending account.
• Professional development opportunities.
• Collaborative and innovative work environment.