Staff Product Growth Designer - Remote

Overview

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

In Short

• Lead the end-to-end design process for growth initiatives across web and mobile experiences.
• Design and execute experiments (e.g., A/B tests) to optimize onboarding flows, activation loops, and cross-platform adoption.
• Use data-driven insights (qualitative and quantitative) to inform design decisions and improve user experiences.
• Create user flows, wireframes, prototypes, high-fidelity mockups, and other design deliverables.
• Collaborate closely with cross-functional teams to align on goals and deliver impactful solutions.
• Contribute to Roofr’s experimentation pipeline by proposing new ideas and sharing learnings from past experiments.
• Continuously raise the bar for design quality through feedback sessions, critiques, and collaboration.
• Build AI-enhanced workflows and use AI to be productive.

Requirements

• 8+ years of experience in growth-focused product design (e.g., running experiments to optimize metrics like activation or retention).
• Ability to balance user needs with business goals while delivering high-quality designs efficiently.
• A strong portfolio showcasing expertise in data-informed UX/UI design with measurable business impact.
• Proficiency in cross-platform design (web and mobile) using tools like Figma (AI tool experience a massive plus).
• Experience conducting user research (e.g., interviews or usability tests) and synthesizing findings into actionable insights.
• Exceptional communication skills with the ability to articulate design concepts clearly to stakeholders.
• A hypothesis-driven mindset with comfort navigating ambiguity in a dynamic startup environment when data is simply not available.
• Strong visual design skills with attention to detail.
• Last but not the least, AI-forwardness.

Benefits

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!).
• Company wide paid shutdown for the week between Christmas and New Years.
• Flexible time off.
• 80% employer paid benefits.
• RRSP/401k match.
• Generous Parental Leave policy.
• We host 2 retreats per year and great team building activities.
• Ample learning and development opportunities to continue growing your career.
• Home office setup stipend.
• Internet and phone allowance.
• Remote first culture.
• Weekly Friday paydays!