Digital Marketing Manager - Remote

Overview

The Digital Marketing Manager will oversee digital strategy, manage advertising campaigns, create and manage content, and optimize online visibility for a dental practice in Melbourne, Australia.

In Short

• Manage Meta ad campaigns for Facebook and Instagram
• Execute Google ad campaigns and monitor performance
• Lead AI-driven search optimization and overall SEO strategy
• Create and refine copywriting for digital channels
• Develop and implement social media content ideas
• Conduct market and competitor research
• Manage CRM workflows and automations via Go High Level
• Monitor and update Google My Business
• Collaborate with the client for campaign planning and execution
• Provide reports, insights, and recommendations for ongoing optimization

Requirements

• 5+ years of experience in digital marketing
• Strong understanding of SEO and digital advertising
• Proven ability to manage multi-platform campaigns
• Experience with CRM systems
• Data-driven decision-making skills
• Excellent communication and collaboration skills
• Creativity in content development
• Proactive approach to problem-solving
• Ability to analyze and report on campaign performance
• Familiarity with market research techniques

Benefits

• Work remotely from anywhere
• Competitive salary based on experience
• Opportunity to lead marketing initiatives for a reputable dental practice
• Flexible work schedule
• Collaborative and supportive team environment