Paid Media Manager - Remote

Overview

Remote Recruitment is seeking a strategic and performance-oriented Paid Media Manager to lead our paid media initiatives. In this role, you will be responsible for creating and optimising high-performing paid advertising campaigns across various digital platforms, such as Google Ads, Facebook, Instagram, and LinkedIn. Your ultimate goal will be to maximise ROI, drive lead generation, and enhance brand visibility for our clients.

In Short

• Develop, implement, and manage comprehensive paid media strategies aligned with client goals.
• Conduct thorough market research and audience analysis to inform ad targeting and messaging.
• Manage daily campaign activities, including bidding strategies, budget allocation, and ad placement.
• Optimize campaigns for performance through A/B testing, keyword research, and audience segmentation.
• Monitor and analyse campaign performance metrics, preparing detailed reports and insights for clients.
• Collaborate with internal teams to create compelling ad copy and creative assets that drive engagement.
• Stay current with the latest industry trends and platform updates to continuously refine strategies.
• Oversee the management of client budgets and forecast performance based on historical data.

Requirements

• Proven track record in managing paid media campaigns.
• Data-driven approach to marketing.
• Strong analytical skills to assess campaign performance.
• Experience with various digital advertising platforms.
• Excellent communication and collaboration skills.
• Ability to work independently in a remote setting.
• Passion for digital marketing and staying updated with industry trends.

Benefits

• Fully remote work opportunity.
• Competitive salary package.
• Flexible working hours aligned with UK time.
• Opportunity to work with diverse clients.
• Continuous learning and professional development.