Digital Marketing & Community Manager - Sports Betting - Remote

Overview

We’re on the hunt for a digitally savvy Digital Marketing & Community Manager to join an ambitious UK-based start-up disrupting the South African sports betting space. As our first dedicated marketing hire, you'll take the lead in launching and growing a new AI-powered fan engagement and odds comparison platform designed for passionate South African sports fans.

In Short

• Develop and execute an organic digital marketing strategy targeting South African sports fans.
• Create and publish engaging TikTok and Instagram content.
• Launch grassroots campaigns, including giveaways and competitions.
• Build and manage online communities.
• Collaborate with the founding team on brand identity.
• Coordinate teaser campaigns for app release.
• Identify micro-influencers for organic reach.
• Monitor content performance and adjust strategies.
• Research local brand partnerships.

Requirements

• Minimum 2 years of experience in digital marketing.
• Proven success with organic TikTok and Instagram campaigns.
• Passion for sports, especially football and rugby.
• Excellent short-form video skills.
• Creative mindset and self-starter attitude.
• Strong communication skills.
• Must have access to a laptop and smartphone with a high-quality camera.
• Reliable, high-speed internet access.

Benefits

• Be part of an innovative start-up.
• Opportunity to shape brand voice and community.
• Work in a dynamic and energetic environment.
• Engage with passionate sports fans.
• Flexible working conditions.