Senior Direct Marketing Associate - Remote

Overview

Reliance Health’s mission is to make quality healthcare delightful, affordable, and accessible in emerging markets. From Nigeria to Egypt and now Senegal, we offer comprehensive health plans tailored to both employers’ and employees’ needs through an integrated approach that includes telemedicine, affordable health insurance, and a combination of partner and proprietary healthcare facilities.

By leveraging advanced technology, we are transforming the healthcare landscape, making it more efficient and accessible for everyone.

In Short

• Plan and execute campaigns across events, email, referral programs, influencer partnerships, and offline advertising.
• Develop high-impact content aligned with business goals to support customer acquisition and engagement.
• Collaborate with Sales, Brand, and Digital Marketing teams to align strategies and objectives.
• Manage referral and influencer programs to increase brand visibility and conversions.
• Use analytics tools to track performance and optimize campaigns.
• Oversee events and offline marketing activities such as billboards, radio, and on-ground activations.
• Ensure consistent messaging and content distribution across channels for maximum reach.
• Provide actionable insights and performance updates to stakeholders.
• Build relationships with external partners, including media agencies and influencers.

Requirements

• Proven experience in direct marketing or related field.
• Strong analytical skills and experience with analytics tools.
• Excellent communication and collaboration skills.
• Ability to create engaging content for various channels.
• Experience managing campaigns and working with influencers.
• Knowledge of offline advertising strategies.
• Ability to track and report on campaign performance.
• Strong organizational skills and attention to detail.
• Ability to work in a fast-paced environment.

Benefits

• Opportunity to make a difference in healthcare access.
• Collaborative and innovative work environment.
• Professional development opportunities.
• Competitive salary and benefits package.
• Flexible working conditions.