Senior Recruitment Marketing Analyst - Employer Branding - Remote

Overview

The objective of this position is to drive talent attraction for TOTVS - RD Station by creating and executing innovative marketing campaigns to promote vacancies and strategic programs.

In Short

• Drive talent attraction through innovative marketing campaigns.
• Develop automated journeys and landing pages to generate qualified leads.
• Enhance conversion rates at the top and middle of the funnel.
• Collaborate with Recruitment to define personas and engagement strategies.
• Solid experience in digital marketing focused on recruitment or employer branding.
• Familiarity with RD Station and Google Analytics.
• Ability to manage multiple projects with autonomy.
• Create personalized campaigns for different profiles and positions.
• Prepare performance dashboards and reports.
• Implement automated journeys in RD Station for candidate nurturing.

Requirements

• Solid experience in digital marketing with a focus on recruitment or employer branding.
• Experience with tools like RD Station and Google Analytics.
• Analytical mindset for campaign performance optimization.
• Ability to manage multiple projects autonomously.

Benefits

• Well-being initiatives for team members.
• A commitment to diversity and inclusion.
• Continuous evolution and growth opportunities.
• Recognition as a top workplace for diversity.
• Engaging company culture.