This role will be directly working for Property Leads, a start-up lead generation and data company in the real estate industry. We are seeking a highly motivated and experienced Video Ads Producer to lead and expand our brand messaging, especially for video based ads. In this role, you will focus on developing content strategies that engage our target audience and drive lead generation goals.

In Short

Experience writing, editing, and creating engaging organic and paid media content across a variety of platforms
Work directly with hired actors and UGC creators to ensure content is relatable and compelling
Understand the best practices of social trends, hooks, pacing, structure, music, and graphic needs to produce compelling content
Edit videos for a polished, professional finish—proficiency with video editing software is a significant plus
Strong understanding of video storytelling, audience targeting, and ad performance metrics.
Maintain creative library to be able to repurpose content across multiple platforms
Research industry trends and competitor campaigns to stay ahead of advertising best practices

Requirements

Minimum 3 years of experience in content creation or related roles, with a strong focus on YouTube, Facebook, Instagram and TikTok
Proficiency in video editing software, image/graphic editing tools, writing scripts & shots lists with a strong portfolio showcasing previous work across various channels
Strong understanding of video storytelling, audience targeting, and ad performance metrics
Creative thinker with the ability to develop fresh and engaging content ideas
Ability to analyze data and use insights to refine content strategies
Ability to work independently, manage multiple projects and lead initiatives in a fast-paced environment, ensuring nothing slips through the cracks
College degree in Marketing, Business, Communication or a related field or equivalent practical experience
Fluency in English, both written and spoken, and the ability to work remotely with a solid internet connection are essential for this role
Bonus points for experience with generating leads in the real estate space, email or direct mail marketing strategies, hiring/directing actors, media buying, and/or using ChatGPT or other AI tools to create unique images/videos/copy