Director - Institutional Marketing Strategist - Remote

Overview

We are seeking a highly skilled and experienced Marketing Strategist focused on institutions to join our team. As a Marketing Strategist at Prometheum, you will play a crucial role in shaping and executing our institutional marketing strategies to drive growth and achieve our business objectives.

In Short

• Develop and implement comprehensive marketing strategies aligned with company goals and target audience.
• Utilize data analytics tools such as Amplitude to analyze and interpret marketing data, derive actionable insights, and optimize campaign performance.
• Oversee institutional customer engagement initiatives, including email marketing campaigns.
• Collaborate with cross-functional teams to ensure alignment of marketing efforts.
• Stay updated on industry trends and competitive landscape.
• Work with the Head of Business Development and Head of Communications to identify strategic opportunities.
• Collaborate with Senior Brand Designer to create compelling copy for marketing materials.
• Brainstorm on a variety of marketing campaigns and provide feedback on designs and copy.
• Oversee conferences and speaking engagements to further our institutional awareness.
• Engage with regulatory and compliance departments to ensure messaging meets all guidelines.

Requirements

• Bachelor's degree in Marketing, Business, or related field. Master's degree preferred.
• Proven experience as a Marketing Strategist or similar role.
• At least 7 years of experience in the financial services or FinTech industry.
• Strong understanding of the U.S. financial markets.
• Experience marketing crypto, digital asset, or blockchain products.
• Proficiency in data analytics tools such as Amplitude.
• Experience with customer engagement and email marketing platforms.
• Strong writing skills with experience in crafting engaging copy.
• Regulated environment experience required (FINRA, SEC).
• Excellent communication, collaboration, and project management skills.
• Creative thinker with a strategic mindset.
• Experience with Hubspot, Ad Buy, and SEO.

Benefits

• Competitive salary based on experience.
• Stock options with 4 year vesting.
• Excellent benefits including Health, Vision & Dental Insurance.