Account-Based Marketing Coordinator - Remote

Overview

Our client is a leading provider of innovative B2B solutions, delivering high-impact products and services that help organizations optimize their operations. Their commitment to excellence drives their marketing strategies, and they now seek an Account-Based Marketing (ABM) Coordinator to help fuel acquisition and retention efforts through highly targeted campaigns.

In Short

• Support the planning, execution, and optimization of Account-Based Marketing (ABM) campaigns.
• Collaborate with sales and marketing teams to develop campaign strategies.
• Manage the nurturing of Marketing Qualified Leads (MQLs) through the funnel.
• Use Salesforce to track and manage lead data.
• Measure the effectiveness of ABM campaigns by tracking key performance indicators (KPIs).
• Work closely with internal teams to ensure leads are nurtured properly.
• Stay updated on industry trends and best practices for ABM strategies.
• Conduct market research to identify new opportunities for growth.
• Produce compelling content and assets that align with campaign goals.
• Achieve strong lead-to-conversion rates and transition MQLs into SQLs.

Requirements

• 4+ years of experience in B2B marketing, with a strong understanding of ABM strategies.
• Experience using Salesforce to manage and track lead data.
• Solid understanding of digital marketing lifecycle strategies.
• Proficient in tracking and analyzing KPIs.
• Strong written and verbal communication skills.
• Detail-oriented and organized.

Benefits

• Opportunity to join a fast-growing company.
• Chance to work alongside a talented team of marketers.
• Role with room for growth and development.
• Impactful campaigns that drive measurable growth.