Email Strategist - Remote

Overview

The Email Strategist will be responsible for managing and innovating email and SMS marketing strategies for clients, focusing on optimizing campaigns and leveraging data for performance improvement.

In Short

• Define and drive email marketing and SMS strategy for clients.
• Manage daily operations of email marketing including strategy and content.
• Build and manage automated email marketing programs.
• Collaborate with creative teams to ensure brand consistency.
• Analyze and report on email marketing performance.
• Optimize email marketing programs based on data insights.
• Collaborate cross-functionally with other digital channels.
• Utilize AI technologies to enhance business processes.
• Leverage Power Digital's Nova ecosystem.

Requirements

• 2-5 years of experience in email marketing strategy and campaign management.
• Strong analytical and strategic copywriting skills.
• Experience with email platforms like Klaviyo, Hubspot, or Braze.
• Preferred experience in SMS marketing.
• Knowledge of email best practices and HTML/CSS.
• Strong communication and presentation skills.

Benefits

• Opportunity to work with a dynamic team focused on growth.
• Engagement in innovative marketing strategies.
• Professional development through collaboration.
• Diversity and inclusion in the workplace.
• Work with cutting-edge technology.