Social Media Coordinator - Remote

Overview

PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.

We’re always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products. Whether it’s through ESPN BET, Hollywood Casino, theScore Bet Sportsbook & Casino, or theScore media app, we’re excited to push the boundaries of what’s possible. These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.

When you join PENN Entertainment’s digital team, you’ll not only work on these cutting-edge platforms through theScore and PENN Interactive, but you’ll also be part of a company that truly cares about your career growth. We’re committed to supporting you as you expand your skills and explore new opportunities.

With locations throughout North America, you can build a future at PENN Entertainment wherever you are. If you want to challenge conventions in gaming, media and entertainment, we want to talk to you.

In Short

• Monitor and help create daily and engaging ESPN BET content that supports the overall marketing strategy.
• Create and schedule highly engaging and competitive posts for HWC, PPC, HWR, and TSC.
• Monitor social media progress using social media management tools, analytics platforms, and others.
• Produce and distribute weekly reporting across a variety of categorical verticals including but not limited to earned/owned social performance, competitive analysis, sentiment, etc.
• Incorporate optimization strategies, analyze data, and research the best ways to increase traffic.
• Review the success of campaigns and analyze ways to best optimize campaigns and posts.
• Research new media platforms, trends, and industry opportunities.
• Work cross-functionally with social, trading, and marketing teams to align priorities, campaigns, and content distribution.
• Provide light copy support when needed to ensure messaging is clear, brand-safe, and optimized for performance.
• Due to the seasonality of the sports calendar the role is required to work throughout the weekend occasionally.

Requirements

• Bachelor’s degree (B.S./B.A.) in marketing, management, business administration, or related field, or equivalent work experience.
• 1-2 years of experience in a digital marketing and/or online gaming operations role.
• Strong verbal and written communication skills.
• Strong attention to detail.
• Strong experience using social media measurement tools like Sprout, Facebook/Instagram Insights, TikTok Analytics, X Analytics, and YouTube Analytics.
• Experience with Photoshop or digital illustration tools.
• Self-starter with the ability to work in a fast-paced environment.

Benefits

• Competitive compensation package.
• Comprehensive Benefits package.
• Fun, relaxed work environment.
• Education and conference reimbursements.