Paid Ads Specialist - Remote

Overview

Pavago is dedicated to connecting top-tier remote talent with reputable companies. We are currently seeking a Paid Ads Specialist to join our marketing team. This role is ideal for a strategic digital marketer with expertise in LinkedIn advertising, lead generation, and funnel development.

In Short

• Plan, execute, and optimize LinkedIn Ads campaigns to drive engagement and conversions.
• Conduct in-depth audience research and segmentation for precise targeting.
• Design and implement effective sales funnels to guide prospects.
• Monitor campaign KPIs and analyze data for improvements.
• Develop and test different ad creatives and landing pages.
• Collaborate with content creators, designers, and sales teams.
• Stay updated with LinkedIn Ads platform updates and industry trends.

Requirements

• 3+ years managing LinkedIn Ads campaigns with a focus on B2B marketing.
• Deep understanding of marketing principles and customer journey mapping.
• Ability to interpret data and optimize campaigns for better ROI.
• Experience with LinkedIn Campaign Manager and Google Analytics.
• Bachelor's degree in Marketing, Communications, Business, or related field preferred.

Benefits

• Opportunity to work with a dynamic marketing team.
• Remote work flexibility.
• Professional development opportunities.
• Competitive salary and benefits package.