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Media Buyer - Remote

Posted 8 hours ago
Marketing
Full Time
Brazil

Overview

We’re seeking a strategic Media Buyer to manage and scale paid advertising efforts across three distinct, locally operated businesses, focusing on generating qualified local leads, bookings, and foot traffic for service-based businesses.

In Short

  • Plan, execute, and optimize paid media campaigns across various platforms.
  • Develop channel-specific strategies tailored to local service businesses.
  • Drive lead generation, bookings, and in-store visits.
  • Design and implement tracking and attribution frameworks.
  • Define and monitor KPIs beyond standard ROAS.
  • Conduct audience research and local market segmentation.
  • Continuously test creatives, offers, and landing page strategies.
  • Collaborate with internal stakeholders on campaign messaging.
  • Participate in weekly sync calls with async communication.

Requirements

  • Experience in media buying and paid advertising.
  • Strong understanding of local service business dynamics.
  • Proficiency in Meta Ads, Google Ads, and TikTok Ads.
  • Ability to analyze and monitor KPIs effectively.
  • Excellent communication and collaboration skills.

Benefits

  • Work remotely from anywhere.
  • Be part of a global staffing and recruiting agency.
  • Opportunity to work with top-tier talent and companies.
  • Flexible working hours.
Paired logo

Paired

Paired is a global staffing and recruiting agency that specializes in connecting remote work opportunities with top-tier talent worldwide. The company is dedicated to helping individuals find great jobs that match their specific skill sets, regardless of their location. Paired's client is a leader in AI-driven content, focused on sharing the latest insights and trends in artificial intelligence. They are seeking a Social Media Brand Partnership Manager to oversee brand collaborations and support the founder in content creation, ensuring that brand messages resonate with audiences and align with industry trends.

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