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Media Buyer (TikTok & Meta Ads) - Remote

Posted Yesterday
Marketing
Full Time
Colombia

Overview

The Media Buyer will manage and optimize TikTok and Meta ad campaigns for a fast-growing digital education brand, focusing on maximizing return on ad spend and scaling successful campaigns.

In Short

  • Manage and optimize TikTok ad campaigns daily.
  • Make real-time optimizations during high-spend webinar cycles.
  • Scale winning creatives and cut underperforming ads.
  • Adapt campaigns to navigate TikTok ad volatility.
  • Identify patterns in top-performing ads for new creative directions.
  • Lead the launch of Meta ads as a secondary channel.
  • Collaborate with the founder on audience targeting and messaging.
  • Continuously test new audiences and campaign structures.

Requirements

  • Experience managing TikTok and Meta ad campaigns.
  • Strong analytical skills for performance tracking.
  • Ability to work in a fast-paced environment.
  • Creative mindset for identifying new ad strategies.
  • Excellent communication skills for collaboration.

Benefits

  • Work with a fast-growing digital brand.
  • Opportunity to shape marketing strategies.
  • Collaborate with industry leaders.
  • Remote work flexibility.
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Paired

Paired is a global staffing and recruiting agency that specializes in connecting remote work opportunities with top-tier talent worldwide. The company is dedicated to helping individuals find great jobs that match their specific skill sets, regardless of their location. Paired's client is a leader in AI-driven content, focused on sharing the latest insights and trends in artificial intelligence. They are seeking a Social Media Brand Partnership Manager to oversee brand collaborations and support the founder in content creation, ensuring that brand messages resonate with audiences and align with industry trends.

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